Regional Sales Manager

Accra, Greater Accra Region   |   Full Time

Our client is a leading manufacturer of plastics in Ghana.

The successful candidate will be responsible for Overall management and delivery of Business goals within the Region 


Drive profitable volume/market share target for the Region 

Ensures achievement of sales drivers objectives for the Region 

Identify and develop training needs of Sales Executives – in collaboration with the NSM and HR to build sales capability and ensure a talent pipeline 

Responsible for driving business growth and capability development of key trade partners and retail within the Region 

Drive effective budget management – to ensure return on our investment 

Develop a collaborative relationship with all Brand Partners and their structure in the region

Responsible for managing and enhancing the corporate reputation of CFAO and  all Brand Partners via adherence to ethics, marketing / sales guidelines, processes and compliance with corporate governance procedures 

Feeds in to the Joint Business Plan with regional bias 

Responsible for the brilliant execution and evaluation of sales / marketing plans in the region  

Develop and manages the Regions financials for profitable growth  

Manage resources and work tools (including cars, merchandising material and IT equipment) in the Region  

Work in strong collaboration with the Credit Control unit to ensure zero incidence of breach on credit guidelines 

Qualifications & Experience Required

Graduate with 5-10  years minimum commercial expertise gained across Sales Management and/or Consumer Marketing  

A strong track record in Sales at a management level, with experience in at least two areas of Sales. Particularly critical is previous experience on Field Sales or other customer facing roles  

Strong leadership and communication skills –written and verbal  

A good understanding of Selling Capabilities and tools and how these interact together to deliver brilliant execution in Field Sales.  

Strong capability and ability to coach others on Sales Drivers, Managing Relationships (including negotiation skills), Sales Force Effectiveness, Outlet Segmentation, Joint Business Plan and Targeted Trade Investment. 

Previous experience of leading / managing others, delivering results through teams and strong track record as a coach. Experience in change management is particularly valuable.  

Previous exposure to strategy development is key.  

Strong project management skills, commercial and financial capability are important.  

Previous experience of working with other parts of Sales and/or other functions is particularly valuable.

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